Omar Todd – Social Media and Business Metrics

Omar Todd has held the position of Global Technical Director of the Sea Shepherd Global since December 2012. He knows how to use social media to get tangible and specific results.

Omar Todd

Even today a lot of business people, including C-level executives, VPs, and managing directors are afraid of social media. It is easy to understand why. Business people at this level are very busy. They are managing teams of people, making important decisions about strategy, reporting to investors.

This lack of familiarity and understanding often results in contempt. Such people don’t understand how social media can be used for business. They have a lot of fears. One of them is “people will say bad things about my company, and I won’t be able to do anything about it.”

Social media can be used to improve all three of the most important business metrics: revenue, cost savings, and customer satisfaction.

The smart approach is to figure out what social media can do for your business, and then focus on the metrics that matter most to you. In addition to improving sales and customer satisfaction, social media can help businesses build loyalty, improve brand image, conduct research, and more.

For example, if you have issued a recall notice and your product has been featured in the news from a negative angle, your goal could be to use social media to protect your brand’s reputation. Your measure of success in this scenario could be a decrease in negative searches on Google that include your company name and a reduction of the number of negative comments on certain websites and pages.

Omar Todd knows how to tackle business problems using social media. If you are interested in social media solutions that deliver results, you can seek him out for help.


Omar Todd – A Unique Perspective about the Internet and Social Media

Omar Todd has been building the social media online presence for Sea Shepherd Conservation Society since 1998.

Social media has more impact on the way we communicate than any other technology since the invention of television. Pagers and cellular phones simply added text messages to telephone technology that already existed.

Omar Todd

The Internet presented an incredible opportunity for businesses and non-profits to find new clients and build better relationships with existing customers, yet most companies did not immediately take advantage of this opportunity to its full extent. Well into the mid-2000’s, most websites were simply online versions of print brochures and materials.

Even today a lot of businesses and non-profits view their websites and social media pages as versions of their print ads. While it is true that social media needs to help organizations accomplish the same goals of profitability or exposure, the opportunities it presents are much broader compared to other media.

Today the Internet is no longer static. It is dynamic. The real-time nature of the Internet and online communications makes the Internet a living thing, powered by the users who consume information, contribute content, ask questions, and interact with each other.

Sure, a customer may still send a letter or email, or make a telephone call. However, none of those communications have the same effect as a Facebook comment, or a post or status update on Twitter. Nothing in the history of humanity and marketing has allowed customers to communicate in such a public manner.

Your communication can also be very different. No longer are you bound by the costs of print ads, direct mail, radio or TV advertising spots. You can message your customers directly with little cost, if not free.

Using effective social media tactics helped Omar Todd take Sea Shepherd Conservation Society to a #1 hit show on Animal Planet and with no real budget. The possibilities of social media are truly endless.

Omar Todd – How to Develop Content for Your Social Media

Omar Todd is a world-class Cybersecurity expert and social media strategist. He has experience growing online following from zero to millions of followers.

Omar Todd

Before you develop any content for your social media, you need to do some research.

You may know everything there is to know about your field. The reason for doing research is to collect as much information as possible about your target audience. What questions do they typically ask about your field? What are their main pain points, concerns, questions, objections, and frustrations? Once you know the answers to these questions, you can address them in your posts on social media, blogs, podcasts, and other communication.

You can do research using Quora, Reddit, Yahoo Answers! or other similar Q&A Networks that have a lot of users asking questions and discussing topics. Also, pay special attention to the links to other sources of information that you will find in the answers to the questions. Follow these links to see how other experts in your industry are distributing their content.

You may also want to conduct a survey with your existing customers or followers to find out more about their unmet needs and unanswered questions. Have those needs and questions in mind when creating new content for your target audience.

Some of the best strategies to use are storytelling, testimonials, and giveaways.

Omar Todd’s efforts in building the social media online presence for Sea Shepherd Conservation Society resulted in one of its TV shows becoming a number one hit on Animal Planet and receiving worldwide coverage.

Omar Todd – Things You Can Do To Help Save The Ocean

As the Global Technical Director for Sea Shepherd Global, Omar Todd is very interested in providing information and continued education to people who wish to do whatever they can to ensure the world’s oceans are conserved and stay as safe as possible for the marine life that call them home. The following are all things that the average person can do to help save the ocean.

Omar Todd

Be Aware Of The Seafood You Eat

Many marine conservation organizations try to raise awareness of fishing practices that are actually harmful to the natural environments that the fish inhabit. Be aware of the products that you purchase from seafood companies and do some research to ensure they use sustainable fishing techniques before you offer them any of your hard-earned money for their products.

Take Care Of The Beach

If you live in a coastal area, or you just happen to be visiting, pay particular attention to the condition of any beaches that you encounter. Many people fail to clear up after themselves following trips to the beach, which can lead to plastics and other harmful trash finding its way into the ocean once the tide comes in. Spend a little bit of time clearing up the beach to prevent this from happening.

Use Less Plastic

On a related point, Omar Todd recognizes that plastic products wreak havoc amongst marine life. Discarded products often lead to animals becoming entangled and are responsible for thousands of deaths every year. Re-use what you can and recycle the products that you don’t need anymore.

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Omar Todd – Building a Social Media Presence

As the Global Technical Director for Sea Shepherd Global, Omar Todd is responsible for managing the organization’s social media presence. Often working with limited resources, Todd has helped to enhance the reputation of the non-profit to the point where it now has millions of followers worldwide. He was able to do this because of his experience in building social media presences for other organizations, with the following tips likely to prove useful for anybody who wants to achieve similar goals.

Omar Todd

Know Your Audience

Before you start providing regular updates on your social media accounts, it is important that you know the audience you aim to appeal to. This will dictate the type of content that you post and share. Failing to understand your audience will lead to them not engaging in the content on your social media profiles or, in worst case scenarios, actively avoiding the things that you post.

Be Human

Human interaction is key on social media, as implied by the term itself, so it is important that the things you post don’t come off as the words of a faceless corporation. Engage with people who send comments or posts and try to make use of a little humor every now and again.

Get Active

Omar Todd points out that inactivity can be the death knell for a social media page. After all, if you offer nothing to your existing followers, what incentive will they have to share your page or content with others? Be consistent with your updates and make sure you’re always looking to offer something new and interesting to followers.


Omar Todd – How Education Benefits You

Omar Todd has long been an advocate for good education and he notes that even basic schooling can provide advantages to people that they would often not receive in other circumstances. There are many ways that education benefits you, with all of the below being amongst the most important.

Omar Todd

Career Prospects

One of the most important advantages of education is the career options that are provided to those who have focused on learning as much as they can. Most businesses will look to hire people who have proven that they are willing to work hard in order to improve themselves, which is why many companies look towards college graduates and others with high levels of education when seeking out management staff. Naturally, increased career prospects also improves your chances of earning a higher salary.

Social Interactions

A good education also provides you with a greater understanding of the world around you, which in turn means that you will be much more likely to engage others in conversation. Having a breadth of knowledge about a wide range of subjects makes you a more interesting person to converse with, increasing the likelihood of positive social interactions with the people around you.

Understanding Social Issues

Omar Todd has spent much of his life educating himself about many social issues, including marine conservation and the need for transparency in government. A good education will often lead to the development of a more inquisitive mind, which may lead to you exploring, understanding and combating social issues that may never have even ended up on your radar in other circumstances.

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