As the Global Technical Director for Sea Shepherd Global, Omar Todd is responsible for managing the organization’s social media presence. Often working with limited resources, Todd has helped to enhance the reputation of the non-profit to the point where it now has millions of followers worldwide. He was able to do this because of his experience in building social media presences for other organizations, with the following tips likely to prove useful for anybody who wants to achieve similar goals.
Know Your Audience
Before you start providing regular updates on your social media accounts, it is important that you know the audience you aim to appeal to. This will dictate the type of content that you post and share. Failing to understand your audience will lead to them not engaging in the content on your social media profiles or, in worst case scenarios, actively avoiding the things that you post.
Human interaction is key on social media, as implied by the term itself, so it is important that the things you post don’t come off as the words of a faceless corporation. Engage with people who send comments or posts and try to make use of a little humor every now and again.
Omar Todd points out that inactivity can be the death knell for a social media page. After all, if you offer nothing to your existing followers, what incentive will they have to share your page or content with others? Be consistent with your updates and make sure you’re always looking to offer something new and interesting to followers.