Omar Todd has held the position of Global Technical Director of the Sea Shepherd Global since December 2012. He knows how to use social media to get tangible and specific results.
Even today a lot of business people, including C-level executives, VPs, and managing directors are afraid of social media. It is easy to understand why. Business people at this level are very busy. They are managing teams of people, making important decisions about strategy, reporting to investors.
This lack of familiarity and understanding often results in contempt. Such people don’t understand how social media can be used for business. They have a lot of fears. One of them is “people will say bad things about my company, and I won’t be able to do anything about it.”
Social media can be used to improve all three of the most important business metrics: revenue, cost savings, and customer satisfaction.
The smart approach is to figure out what social media can do for your business, and then focus on the metrics that matter most to you. In addition to improving sales and customer satisfaction, social media can help businesses build loyalty, improve brand image, conduct research, and more.
For example, if you have issued a recall notice and your product has been featured in the news from a negative angle, your goal could be to use social media to protect your brand’s reputation. Your measure of success in this scenario could be a decrease in negative searches on Google that include your company name and a reduction of the number of negative comments on certain websites and pages.
Omar Todd knows how to tackle business problems using social media. If you are interested in social media solutions that deliver results, you can seek him out for help.