Omar Todd – Social Media and Business Metrics

Omar Todd has held the position of Global Technical Director of the Sea Shepherd Global since December 2012. He knows how to use social media to get tangible and specific results.

Omar Todd

Even today a lot of business people, including C-level executives, VPs, and managing directors are afraid of social media. It is easy to understand why. Business people at this level are very busy. They are managing teams of people, making important decisions about strategy, reporting to investors.

This lack of familiarity and understanding often results in contempt. Such people don’t understand how social media can be used for business. They have a lot of fears. One of them is “people will say bad things about my company, and I won’t be able to do anything about it.”

Social media can be used to improve all three of the most important business metrics: revenue, cost savings, and customer satisfaction.

The smart approach is to figure out what social media can do for your business, and then focus on the metrics that matter most to you. In addition to improving sales and customer satisfaction, social media can help businesses build loyalty, improve brand image, conduct research, and more.

For example, if you have issued a recall notice and your product has been featured in the news from a negative angle, your goal could be to use social media to protect your brand’s reputation. Your measure of success in this scenario could be a decrease in negative searches on Google that include your company name and a reduction of the number of negative comments on certain websites and pages.

Omar Todd knows how to tackle business problems using social media. If you are interested in social media solutions that deliver results, you can seek him out for help.


Omar Todd – How to Develop Content for Your Social Media

Omar Todd is a world-class Cybersecurity expert and social media strategist. He has experience growing online following from zero to millions of followers.

Omar Todd

Before you develop any content for your social media, you need to do some research.

You may know everything there is to know about your field. The reason for doing research is to collect as much information as possible about your target audience. What questions do they typically ask about your field? What are their main pain points, concerns, questions, objections, and frustrations? Once you know the answers to these questions, you can address them in your posts on social media, blogs, podcasts, and other communication.

You can do research using Quora, Reddit, Yahoo Answers! or other similar Q&A Networks that have a lot of users asking questions and discussing topics. Also, pay special attention to the links to other sources of information that you will find in the answers to the questions. Follow these links to see how other experts in your industry are distributing their content.

You may also want to conduct a survey with your existing customers or followers to find out more about their unmet needs and unanswered questions. Have those needs and questions in mind when creating new content for your target audience.

Some of the best strategies to use are storytelling, testimonials, and giveaways.

Omar Todd’s efforts in building the social media online presence for Sea Shepherd Conservation Society resulted in one of its TV shows becoming a number one hit on Animal Planet and receiving worldwide coverage.

Omar Todd – Things You Can Do To Help Save The Ocean

As the Global Technical Director for Sea Shepherd Global, Omar Todd is very interested in providing information and continued education to people who wish to do whatever they can to ensure the world’s oceans are conserved and stay as safe as possible for the marine life that call them home. The following are all things that the average person can do to help save the ocean.

Omar Todd

Be Aware Of The Seafood You Eat

Many marine conservation organizations try to raise awareness of fishing practices that are actually harmful to the natural environments that the fish inhabit. Be aware of the products that you purchase from seafood companies and do some research to ensure they use sustainable fishing techniques before you offer them any of your hard-earned money for their products.

Take Care Of The Beach

If you live in a coastal area, or you just happen to be visiting, pay particular attention to the condition of any beaches that you encounter. Many people fail to clear up after themselves following trips to the beach, which can lead to plastics and other harmful trash finding its way into the ocean once the tide comes in. Spend a little bit of time clearing up the beach to prevent this from happening.

Use Less Plastic

On a related point, Omar Todd recognizes that plastic products wreak havoc amongst marine life. Discarded products often lead to animals becoming entangled and are responsible for thousands of deaths every year. Re-use what you can and recycle the products that you don’t need anymore.

Visit to know detailed information about Omar Todd.

Omar Todd – CISSP Certification Requirements

Omar Todd is a cyber security expert with several certifications and over twenty years of experience in the information technology field. Todd looked to set himself apart by expanding his talent and coupling his passion for IT with the certifications needed to prove to companies he would be an asset to their organization. In order to become a Certified Information Security Systems Professional (CISSP), one must have a minimum of five years of experience working experience in a full-time, paid position in at least two of the 8 areas of the ISC approved list of fields. Candidates may petition to waiver one year of experience if they have obtained a four year college degree. Those who lack the experience have the option of sitting for the CISSP exam and gaining Associate status. This allows the CISSP candidate six years to obtain the required experience in order to officially become a Certified Information Security Systems Professional.

Omar Todd

Once the experience has been obtained and the CISSP exam passed, candidates must complete the endorsement process and go about maintaining their CISSP status throughout their careers. This requires candidates to stay current in information technology through a recertification process that is required every three years. Continuing education credits are required each year to maintain certification as well as paying an annual maintenance fee, and abiding by the code of ethics.

Professionals like Omar Todd are essential to the field of cyber security and information technology. Having a passion for the industry and the talent to provide unique skills and innovation help to advance the field of technology as well as provide a standard by which students entering the field can hope to emulate.

Omar Todd – International Cyber Threat Task Force

“It takes a network to defeat a network.” This is the mantra of members of the International Cyber Threat Task Force (ICTTF) like Omar Todd, a cyber security expert among other things. This elite group of IT wizards was first created as a non-profit organization that met as a virtual group. The mission of this group of experts was to help connect with others in the cyber security industry of all levels to combat the “bad guys”. With those seeking to do harm in the cyber world collaborating in groups and networks in order to exchange tools, ideas, and techniques, the experts saw the need to join together to order to be effective.

The ICTTF now boasts more than 3,000 members that come from over 100 countries with local chapter meetings organized around the globe. The online ICTTF community portal sees an influx of over 20 million hits a year and works around the clock to provide the latest in cyber security information and threats.

Anyone can join in ICTTF initiatives and you do not have to be an expert to be a part if the team. Many wish to learn from more experienced cybercrime fighters and it is easy and free to join. There is no affiliation with any political parties or nations, and the community is simply comprised of those working together with a common goal in mind.

Cyber security experts such as Omar Todd believe that anyone could benefit from joining a community of experts such as the ICTTF. Becoming more aware of cyber security threats and how to protect yourself, workplace, and community helps to make the jobs easier for those seeking to rid the internet of cybercrime of all types.


Omar Todd – Three Things to Considering When Choosing a Social Media Consultant

Omar Todd is an expert on cyber security and social media use for corporations. He has been involved in the technological world for the majority of his adult life. In 1996, he founded the Internet Society of Australia, and he currently serves as the Global Technical Director of Sea Shepherd Global where he has grown their social media presence and exposure with almost no budget.

Omar Todd

Social media consultancy as an almost must for businesses, corporations, and organizations today. Social media is a free marketing tool that has an almost unlimited reach. Here are three things to consider when choosing a social media consultant.

  • A good social media consultant is easy to find online. Ideal candidates are easily discovered through search terms such as “social media consultant + your location or industry.” The purpose of a social media consultant is to increase an organization’s online presence. If they are good at their job, they know how to increase their own online presence as well.
  • When determining which social media consultant to hire, organizations should not look at how many Twitter followers the consultant has. Rather, they should look at who is following them. The number of followers is irrelevant, and what matters is who is following them. The type of people that follows them can serve as an excellent reference.
  • Organization’s need to ask social media consultant candidates to present them with a tangible method of tracking their own performance. Hiring a social media consultant is an investment, and the money that would normally be spent on marketing campaigns that are not free is now being used to pay the social media consultant.

Omar Todd has worked with corporations, non-profit organizations, celebrities, and authors to help increase their online presence.

Omar Todd – Three Reasons it is Important to Protect the Ocean and Marine Wildlife

Omar Todd is the Global Technical Director of Sea Shepherd Global. Sea Shepherd Global is an animal and marine life conservation organization that focuses its efforts on fighting illegal activities on the open ocean, and preserving marine life for generations to come.

Omar Todd

To be an effective marine life conservation organization, Omar Todd works hard to educate people through social media and other technological strategies. One of the many things he does is teach people why the ocean is important to humanity. Here are three reasons why it is important to conserve the ocean.

  • The Ocean consists of 97 percent of the world’s water. It is the largest source of oxygen and produces half of the oxygen on our planet. Humans need the ocean to breathe. By treating the ocean poorly, we are damaging the number one life support system on the planet.
  • The ocean is home to about a sixth of animal protein that people eat. Anywhere between 50 to 80 percent of organisms live in the ocean, many of those organisms, predominantly fish provide humans with a healthy and consistent source of healthy protein. By damaging the ocean, we damage the habitat of a key source of food.
  • The ocean provides some of the most promising resources for producing life-saving medicine to combat bacterial infections and diseases, pain, and possibly cancer. Damaging the ocean, would damage a resource that could make vital contributions to medical and pharmaceutical advancements.

The bottom line is that the ocean provides humans a resource to produce necessary items to live. Damaging the ocean not only damages the economy, but it also damages human health.