Omar Todd is a world-class Cybersecurity expert and social media strategist. He has experience growing online following from zero to millions of followers.
Before you develop any content for your social media, you need to do some research.
You may know everything there is to know about your field. The reason for doing research is to collect as much information as possible about your target audience. What questions do they typically ask about your field? What are their main pain points, concerns, questions, objections, and frustrations? Once you know the answers to these questions, you can address them in your posts on social media, blogs, podcasts, and other communication.
You can do research using Quora, Reddit, Yahoo Answers! or other similar Q&A Networks that have a lot of users asking questions and discussing topics. Also, pay special attention to the links to other sources of information that you will find in the answers to the questions. Follow these links to see how other experts in your industry are distributing their content.
You may also want to conduct a survey with your existing customers or followers to find out more about their unmet needs and unanswered questions. Have those needs and questions in mind when creating new content for your target audience.
Some of the best strategies to use are storytelling, testimonials, and giveaways.
Omar Todd’s efforts in building the social media online presence for Sea Shepherd Conservation Society resulted in one of its TV shows becoming a number one hit on Animal Planet and receiving worldwide coverage.