Wikipedia says Omar Todd is an Australian business man and ploitician who turned film producer. He has worked in the IT industry for twenty years and has overseen various new businesses in the IT and venture capital fields. Todd is the founder the Internet Society of Australia which was established in 1996.
Omar Todd was born in Mornington, Victoria, a coastal town near Melbourne, Australia. His family later moved to Perth, Australia, and Todd studied at Christ Church Grammar School. Right after Omar began to seek out a career in computers and information technology, and by the time he was 18 years of age, he already had two computer shops. He was very successful in his business and decided not to go to college as he was making more money than the lecturers teaching his friends.
Todd entered the film industry after taking a non-paid consulting position with the Sea Shepherd in 2008. As the technical director, he was in charge of the society’s social media, Internet security, shore communications, ship communications, and technology guidance. His work with Sea Shepherd gave him a spot at the prestigious 2011 Cannes Film Festival alongside with Rob Stewart and Paul Watson.
Todd has since worked on several productions such as Waiting for Gorgo, Whale Wars: From Pirate to Prisoner, Confessions of an Eco-Terrorist, Whale Wars: Viking Shores, Romantic Comedy “Sparks and Embers” and is currently filming “Defend – Conserve – Protect” starring Dan Aykroyd.
He is currently working as Global Technical Director (CTO/CIO) for Sea Shepherd, Deputy Chairman for Wikileaks Party
Omar Todd has held the position of Global Technical Director of the Sea Shepherd Global since December 2012. He knows how to use social media to get tangible and specific results.
Even today a lot of business people, including C-level executives, VPs, and managing directors are afraid of social media. It is easy to understand why. Business people at this level are very busy. They are managing teams of people, making important decisions about strategy, reporting to investors.
This lack of familiarity and understanding often results in contempt. Such people don’t understand how social media can be used for business. They have a lot of fears. One of them is “people will say bad things about my company, and I won’t be able to do anything about it.”
Social media can be used to improve all three of the most important business metrics: revenue, cost savings, and customer satisfaction.
The smart approach is to figure out what social media can do for your business, and then focus on the metrics that matter most to you. In addition to improving sales and customer satisfaction, social media can help businesses build loyalty, improve brand image, conduct research, and more.
For example, if you have issued a recall notice and your product has been featured in the news from a negative angle, your goal could be to use social media to protect your brand’s reputation. Your measure of success in this scenario could be a decrease in negative searches on Google that include your company name and a reduction of the number of negative comments on certain websites and pages.
Omar Todd knows how to tackle business problems using social media. If you are interested in social media solutions that deliver results, you can seek him out for help.
Omar Todd has been building the social media online presence for Sea Shepherd Conservation Society since 1998.
Social media has more impact on the way we communicate than any other technology since the invention of television. Pagers and cellular phones simply added text messages to telephone technology that already existed.
The Internet presented an incredible opportunity for businesses and non-profits to find new clients and build better relationships with existing customers, yet most companies did not immediately take advantage of this opportunity to its full extent. Well into the mid-2000’s, most websites were simply online versions of print brochures and materials.
Even today a lot of businesses and non-profits view their websites and social media pages as versions of their print ads. While it is true that social media needs to help organizations accomplish the same goals of profitability or exposure, the opportunities it presents are much broader compared to other media.
Today the Internet is no longer static. It is dynamic. The real-time nature of the Internet and online communications makes the Internet a living thing, powered by the users who consume information, contribute content, ask questions, and interact with each other.
Sure, a customer may still send a letter or email, or make a telephone call. However, none of those communications have the same effect as a Facebook comment, or a post or status update on Twitter. Nothing in the history of humanity and marketing has allowed customers to communicate in such a public manner.
Your communication can also be very different. No longer are you bound by the costs of print ads, direct mail, radio or TV advertising spots. You can message your customers directly with little cost, if not free.
Using effective social media tactics helped Omar Todd take Sea Shepherd Conservation Society to a #1 hit show on Animal Planet and with no real budget. The possibilities of social media are truly endless.
Omar Todd is a world-class Cybersecurity expert and social media strategist. He has experience growing online following from zero to millions of followers.
Before you develop any content for your social media, you need to do some research.
You may know everything there is to know about your field. The reason for doing research is to collect as much information as possible about your target audience. What questions do they typically ask about your field? What are their main pain points, concerns, questions, objections, and frustrations? Once you know the answers to these questions, you can address them in your posts on social media, blogs, podcasts, and other communication.
You can do research using Quora, Reddit, Yahoo Answers! or other similar Q&A Networks that have a lot of users asking questions and discussing topics. Also, pay special attention to the links to other sources of information that you will find in the answers to the questions. Follow these links to see how other experts in your industry are distributing their content.
You may also want to conduct a survey with your existing customers or followers to find out more about their unmet needs and unanswered questions. Have those needs and questions in mind when creating new content for your target audience.
Some of the best strategies to use are storytelling, testimonials, and giveaways.
Omar Todd’s efforts in building the social media online presence for Sea Shepherd Conservation Society resulted in one of its TV shows becoming a number one hit on Animal Planet and receiving worldwide coverage.
Omar Todd created The Internet Society of Australia, ISOC-AU, in 1996, but he has been involved with the Internet and technology since 1985. This experience gives him a unique perspective on the Internet, social media, and marketing on the Internet.
We live in the age of mistrust. Businesses and non-profits over promise and under deliver, especially on the Internet. This is why most Internet users are very doubtful when it comes to business and non-profits online.
They may trust you because they’ve done business with you in the past, but they are skeptical if they have never heard of you prior to stumbling across your social media page on the Internet. Your prospective customers or supporters have been burned before many times, be it by online purchases that were not delivered on time or non-profit donations that were not spent as promised.
This is why when marketing online you absolutely need to give your prospects and customers something of value before asking them to do anything.
You can use your content to build trust and highlight important issues. Only then should you explain why your solution is the best.
To start, identify where your customers are mentally and emotionally when it comes to your products or your cause. Then connect with them by showing them that you understand where they are or, even better, that you have been there yourself. Next, offer value in order to take them closer to doing business with you.
Answer the following question: what do all people that are your customers or donors know and believe about you?
This should be your goal when it comes to your prospects. You want to “take them to a place” where they believe and know the same things about you that your current customers or donors do. Begin with the end in mind. That’s the key to success on social media.
To accomplish this goal, create an integrated content plan. The word integrated is very important here. You do not want to randomly be posting things on Facebook, Twitter, and Instagram. They should all be interconnected, send the same message, and support the same goal.
When formulating your plan, create a theme related to the subject or the journey of your prospects. Your goal is about you. The subject should be about your prospects. The theme should be about something that is fresh, timely and important to your market.
Print magazines usually follow this strategy. Every month a magazine will have a certain central theme in the issue. Most content in that month’s magazine will revolve around that issue. This is a proven, winning formula that applies to social media.
Omar Todd is an expert on this and many other Internet-related subjects. If you need a knowledgeable speaker for your event, contact Mr. Todd to inquire about his availability.